Iceason, a Shangai-based company, has created a brand new ice cream that has been designed to look like the face of Japanese prime minister and convicted war criminal Hideki Tojo. The $5 ice cream, which have been created with special 3D-printers, will be sold this week and the company is hoping to sell around 10,000 of them.

Hideki Tojo was responsible for the attack on Pearl Harbor during his time as Prime Minister of Japan during the Second World War. After the war ended, he was arrested by allied forced and was put on trial by the international Military Tribunal for the Far East for alleged war crimes. He was later found guilty and hanged on December 23rd, 1948.

He has remained a deeply unpopular figure in China thanks to the atrocities that Japan committed during the war in the country. Chinese citizens have reacted to the controversial move in a negative manner, with many feeling that it is merely a distasteful marketing campaign in order to grab some publicity, especially when the country is set to mark the 70th anniversary of the end of World War 2 later in the week.